Daily tips, tricks, reviews and resources to grow your internet marketing business and help you make more money. Latchkey Productions is a small web development and design, internet marketing and computer services consulting firm based in Cincinnati, Ohio.
A squeeze page is one of the most powerful tools in an internet marketer’s arsenal. All it is one page that is dedicated to “selling” your freebie and/or mailing list. It’s a simple thing, but it’s the key to getting the contact information of those who are interested in what you have to offer. Here [...]
Time and time again, many online businesses seem to miss the basics of branding. Before you do anything else, be aware there are five brand centers you need to create and maintain. Here’s how to position them… 1. Your Website Visitors shouldn’t have to scramble around, click multiple tabs or scroll down looking for clues. [...]
People like to learn new things. What if there was a way that you could incorporate that idea into your business? Now you can – with Pinterest. The Information Superhighway That is another name for the internet. You can find out just about anything that you need to know if you know the right terms [...]
Everyone makes branding mistakes; companies large or small. Some of these mistakes aren’t serious – more in the nature of learning curves – but others should never have happened at all. It’s not only newbies who mess up their branding on a large scale. Let’s look at some spectacular branding mistakes – and learn what [...]
Using Pinterest is about sharing images and other visuals with others. For business, you can also make use of such images for a variety of brand-building reasons. In this article, we will be discussing the use of video and slideshare boards. What Is Slideshare? Slideshare is a slide hosting service. Just like video hosting services, [...]
All the branding in the world isn’t going to help if you don’t understand what drives your target customer – and who she is. Your target customer needs to be really hungry for your solutions and offerings (and willing to open her pocketbook to get them). Understand that there is really only one reason people [...]
In business, there is always something new to learn. If you are thinking about growing in the future, you may need to broaden your horizons and expand your skill set. Here are some ways that you can learn more right now. When you decided to begin your business, you had some expertise in the field. [...]
A mailing list is one of the most important tools an internet marketer has. It offers the opportunity for ongoing contact with customers and prospective customers. But it’s about much more than just getting sales. A mailing list allows marketers to connect with their audience and earn their trust. In order to get the best [...]
As of today, May 12, 2013, my Facebook fan page has 193 fans. Most of these fans were found through a couple of different “Facebook Fan Page ‘Like’ Trains”. [Edit: As of now it's 12:46 a.m. on May 14th, and my Like count has increased to 236 using this technique on just one train over [...]
If you own an online business, then you understand the value of traffic. If people can’t or don’t find you, then they can’t read your articles or buy your products. PLR can help with both. Here are some unique ideas for using it to drive traffic to you. Making the Sale It’s all about traffic [...]
